Brand activation · Bal Harbour
Refreshment, made visible.
with lululemon × WellUpFor a private Pilates class in Bal Harbour, we helped lululemon and WellUp turn post-workout refreshment into a bright, ownable brand moment.
- Place
- Bal Harbour, Florida
- Scope
- Custom PET cans, Beverage canning, Activation production
A post-class drink with presence.
For a private Pilates class in Bal Harbour, the lululemon and WellUp teams wanted refreshment that felt as considered as the experience itself—bright, colorful, and far from the usual grab-and-go wellness drink.
The color became the identity.
We joined forces with Plenti around a watermelon creatine drink. Canning it in transparent PET cans made the soft pink tone part of the visual language, while the black lululemon mark gave the drink a crisp, immediate presence.
When the product is this visual, the package does more than hold the drink. It helps tell the story.
From movement to a shared moment.
Guests moved through a private Pilates class led by lululemon instructors, then gathered for water and the watermelon creatine drink. The transition from class to refreshment made recovery feel social, generous, and unmistakably connected to the brands hosting it.
The result was a simple brand touchpoint with real relevance in the room: a functional post-workout drink, a visible expression of the partnership, and a naturally shareable detail guests wanted to hold onto.